Financial services
Software development
Driving Engagement Via Our Smart Personalization Engine
About the company
Enterprise software.
The challenge
Connecting with your customers is the cornerstone of generating leads and sales. Yet in today’s crowded digital landscape, successfully tailoring conversations to every user requires a savvy technical approach.
That’s where our Nearsure team comes into play. With the aim to generate high-intent leads for an enterprise software client, we created and executed an end-to-end strategy for a high-impact personalization engine.
Our mission at Nearsure was clear: to turn anonymous visits into meaningful business conversations.
To achieve this, we assembled a winning team of multi-disciplinary experts to consider the marketing and technical aspects of our solution.
Together, we crafted a personalized digital experience engine at scale in order to engage new leads and convert them to customers. Our goal was to tailor content and more for a diverse spectrum of target audiences.
Project owner
Our Solution
We implemented a personalization engine that adapts content, imagery, and calls-to-action in real time based on the visitor’s industry, geography, and buyer interest.
Our tailored, dynamic customer journeys were based on a novel system that integrated data enrichment tools, visitor intent signals, and smart business logic.
Our process
Our key tactics included:
- Showcasing relevant customer stories and logos based on industry verticals.
- Prioritizing regional content and success cases from the visitor’s location.
- Displaying demo images aligned to the user’s inferred buyer interests (e.g. low-code, IT operations, customer experience).
- Dynamically updating CTAs and messaging to speak directly to the visitor’s context.
Our team
Our focus areas
Tech stack
Our winning results
After designing, implementing and launching our custom personalization engine, our enterprise client saw:
- +23% boost in CTR on personalized modules.
- +17% longer average session duration among segmented users.
- Significant increase in qualified form submissions, which was our core conversion KPI.
Additionally, our solution advanced a stronger sense of connection and brand trust.
Why it matters
Personalizing the way you talk to customers is the first step towards a deeper conversation –and ultimately more sales.
Just consider that personalization can drive a 10-15% lift in revenue when done right (McKinsey & Company). Plus, it’s the core of other important but less tangible advantages, such as stronger customer loyalty, brand reputation and more.
Final takeaway
At Nearsure, we don’t stop at building features; we craft experiences that convert. Through our solution, our enterprise client now has a high-impact personalization engine to speak directly to individual users –and drive exciting new engagement outcomes.
