A new chapter for Nearsure begins: we've been acquired by Nortal! Read more here.
HomeCustom software development
Product strategy

Digital product strategy consulting

Spark Market Success With Our Product Strategy Consulting Services

Transform your big idea into a validated, market-smart roadmap. Our product strategy consultants will understand your goals, do deep research and co-create the ideal product vision to succeed on the market.

Get product-market fit today

Our clients say it best

“The impact has definitely been positive in a number of different ways, and not just the fact that they’ve written and deployed code against requirements and feature sets. They are very dynamic, which means that they adjust on the fly. They’re a very flexible group of developers and resources, and that fits our culture."
Clifford Audinet
VP of Technology & Product Development | Xvoucher
“From development and architectural standpoints, they’re second to none.”
VP Product Delivery
Healthcare IT Company
“They’re industry-leading in terms of communication and timeliness of delivery.”
Andrew Rogers
CEO | Upbeet Brands
“They have an Agile, creative, and customer-focused approach, looking at the actual end-users of the products that we're building.”
Neal Shaw
Chief Product Officer | SaaS in Real State
“They don’t just agree to what I want, but instead, act as a true partner.”
Senior Director of Engineering
Information Services Company
“They are very detailed, genuine, demanding in a good way and go the extra mile."
Digital Channels Manager
Telefónica

Our impact in action

Branch: From innovative startup to successful unicorn company

PlayOn!: Empowering  IT Teams to Expand Streaming & Ticketing Services

Bloomberg: Modernizing Bloomberg’s Trusted Financial Products

Hit the bullseye with our product strategy services

Only 5% of new products are successful on the market. To ensure your product thrives, you’ll need a game plan to address the most common challenges.

Marie
Avatar
We want to build something great… but we’re not sure where to begin.
Luckily, we do! Our product strategy consultants are well-versed in working from ground zero to define a vision that not just meets the market, but leads it. We work closely with clients to ideate a vision that wins over customers and boosts your bottom line.
We’ve got the vision, but we need an expert team to put the technology in place.
We bring your vision to life with expert-backed technical recommendations. We discuss the right tech stack, team resources and more to ensure your product is equipped for long-term scaling and growth.
We need our product to stand out from the competition.
We always seek out a unique value proposition based on our research into unmet user needs. We work closely with you to analyze the competition, conduct user interviews and discover a truly one-of-a-kind vision to move forward.
We want to check that our product features align with real user and market demands.
So do we! Our product strategy consultants are committed to solving real user pain points. We take the uncertainty out of your process by conducting tailored research and verifying product-market fit.
We’re aiming for long-term product value instead of just short-term wins.
We want our clients to get fast time-to-value, as well as long-term success. We specialize in creating a product value strategy based on real research and continuous testing.

Our market-winning digital product strategy services

Our Nearsure product strategy consultants are savvy at translating your vision into a data-backed and business-aligned solution.

Whether you're building a new product or refining an existing one, our experts take the guesswork out of product success.

Get in touch

Market & user research 

We delve into the market and user needs to understand how to craft a unique value proposition. We undertake a broad scope of research, including stakeholder interviews, competitor analysis, customer satisfaction analysis, CX research, funnel analysis, etc. Guided by this data, we identify untapped potential in your product vision.  

Product validation 

We host a series of discovery workshop sessions to discover your business aims and set your priorities for design, user journeys, technical feasibility, KPI definition and overall product ideation. We’re ultra-focused on defining a product that matches market needs and validating it through early user testing. 

Proof of concept 

We draft a detailed proof of concept that combines our well-crafted vision with cutting-edge technology. At this point, we discuss the technical foundation of implementing your creative vision. We also outline a working digital product strategy, including user flows, team resources and more.  

Go-to-market planning & roadmapping 

We put together a realistic roadmap for developing and sharing your product vision. Our go-to-market plans are highly elaborated and include details for the value proposition, brand positioning and product strategy roadmap, so your business can get buy-in from investors and stakeholders alike.  

Our tried-and-true product strategy framework

Within just two weeks, our product strategy consultants will take a deep-dive into your vision, culminating in a tangible plan of action that’s aligned with your user and business KPIs.

Steps in our product strategy services

1

Discovery

We’ll embark on a joint discovery session to gather critical info about your market, audience and business goals. We’ll carry out expert research and analysis to hone in on your urgent user pain points.  

2

Ideation & alignment 

Once we’ve pinned down your business needs, we’ll start co-creating your product vision. We’ll innovate a data-informed product hypothesis and confirm its market fit. At this stage, we’ll also define your specific product KPIs, clarify competitive differentiators and identify high-impact opportunities.  

3

Product concept & roadmapping 

Now we’ll build a product strategy roadmap and launch plan. We’ll chart the best course for your product, including technical choices, team resources and scalable development phases. Overall, we‘ll define the full ecosystem for success with a product strategy plan that positions your business to kick off development.  

Our product strategy dream team

Our product strategy consulting services are backed by world-class specialists, such as:

Product strategist

Owns the definition of the product vision and strategic direction, aligning business goals with user needs and market opportunities. They synthesize competitive analysis, customer insights, and internal input to define the product's positioning, value proposition, and key success metrics.

Tech lead

Evaluates the technical feasibility of strategic product ideas, identifies system constraints, and highlights opportunities for innovation. They provide early input on architecture, scalability, and effort estimation to ensure the strategy is technically sound and aligned with engineering capabilities.

UX/UI Researcher

Leads user research efforts to uncover deep insights about user behaviors, needs, and pain points. They design and execute qualitative and quantitative studies (e.g., interviews, surveys, usability tests) to inform strategy and ensure the product concept is grounded in real user evidence.

Lean on Nearsure for leading product strategy consulting

Our product strategy consultants will enable your business to boldly break through the market. Here’s how our top-tier experts deliver innovative and detailed product visions and roadmaps.  

Build your roadmap to product success

Product-market fit

We check that your fresh idea will go far with your target audience. We verify that it solves a real user problem through deep research and testing.  

Unique value proposition

We make sure your business is moving in the right direction with a distinctive vision that appeals to users and puts you ahead of the competition.

State-of-the-art tech.

Our product strategy consultants are up-to-date on the latest technical trends (AI, IoT, AR/VR, etc.) and will leverage them to amplify your product success.  

Comprehensive user testing

We undergo continuous testing and feedback cycles to optimize your product over time.

Stronger time-to-value

We devise strategies to accelerate product outcomes so you can get immediate gains, as well as plan for long-term goals.  

Competitive edge

We seize every opportunity to boost product quality, efficiency and time-to-market, so your business rises above the competition.

Cost efficiency

Our product strategy consulting rates are transparent and all-inclusive, so you can confidently leverage our expertise.

Our battle-tested expertise in top industries

At Nearsure, our specialists are seasoned in diverse sectors for even stronger product strategy services.

Fintech

We ideate market-disrupting fintech apps that delight banking customers, while also meeting complex industry standards.  

Entertainment & Sports

We strategize audience-building product opportunities for entertainment apps and services, such as streaming, fan experiences, gaming and more.  

Digital Marketing 

We deliver top product and marketing strategy tailored to today’s complex multi-touchpoint digital ecosystem.  

Healthcare

We craft healthcare-specific product strategies that check boxes for patient needs, HIPAA compliance and cutting-edge technologies.  

Ecommerce

We provide data-driven ecommerce product expertise so that you wow potential customers and smarten up behind-the-scenes tasks.  

Edtech

We pioneer student-oriented product plans to bring virtual classrooms, tutorials and games to life.  

Our transparent pricing  

Rapid Product Strategy Sprint

Get strategic alignment and be market-ready in just 14 days.
$12,000
  • Discovery Workshop Session
  • Vision & strategy + user flow & team
  • Roadmapping & timeline
  • Strategy plan (deliverable)
Talk with our experts

Custom Product Strategy

A bespoke, in-depth strategy designed around your unique business goals.
$25,000
  • All Rapid Sprint features
  • Stakeholders and user interviews
  • Market and user research
  • User flow and prototyping
  • Product validation
  • Success metrics
  • GTM plan
Talk with our experts

FAQs

FAQs about our product strategy services

How much do we charge for our digital product strategy services?   

At Nearsure, our robust digital product strategy services cost a flat fee of $12,000.  

How long does our product strategy process take?

Our product strategy consulting process takes two weeks from start to finish.  

What does our product strategy include?  

With our product strategy services, you can expect four main takeaways: 

  • Discovery workshop sessions 
  • Definition of vision and strategy  
  • Short- and long-term roadmapping 
  • Robust strategy plan documentation 

Consult our product strategy framework above for even more details on each phase – and reach out to us with any questions. 

Do we also offer product design and product development services?

Absolutely! Our expertise goes beyond digital product strategy. Our Nearsure product specialists can provide design, development, testing, maintenance and more according to your specific needs. 

General FAQs about product strategy

What is product strategy?

Product strategy involves in-depth, advance planning for bringing a product vision to life. Often it incorporates key areas, such as market research, business alignment, UX testing and more. The end result is typically a detailed product strategy roadmap and go-to-market plan.  

How can you create a product strategy? 

For best results, work closely with a top product strategy consultant who is experienced in navigating the challenges of product launching. An experienced partner like us will guide you through a comprehensive set of Discovery workshops to determine next steps.  

What is a product development strategy? 

A product development strategy bridges the gap between your vision and the actual launching of your product. It’s usually a tangible plan for building an MVP and developing the product in well-organized stages.  

What is a product and brand strategy? 

A product and brand strategy aims to align your product with your company’s brand values and identity. It integrates a purpose-focused approach to your product’s target audience, including the function, design, UX and more to meet your brand standards.  

How can you create a product vision and strategy?

Whether you already have a clear vision, or you’re looking to brainstorm concepts, you’ll need product strategy consulting to confirm the details. Hire a product consultant who can expertly sculpt your vision according to your market, user and business parameters.  

Ready to transform your bold ideas into memorable products?

spectrum logo
Let's work together
spectrum logo
Let's work together